All eyes are on Pasha Brands, which went public with the tickers (CSE:CRFT) (OTC:CRFTF) on June 3, and we believe that they are one of the few companies operating in the Canadian Cannabis Industry that has the talent, knowledge, and ingenuity necessary to right the sinking ship that has defined Canadian legalization.
But before we get into that, let’s briefly go over how we got here. Now, it’s no secret that Canadian legalization hasn’t been perfect. In the 8 months since legalization, things have gone from bad to downright embarrassing.
There were worrying problems from the get-go as the Canadian Government has forced growers to become what is known as “licensed producers” or ‘LPs’ who are the only ones legally allowed to grow cannabis in Canada. At first thought, this appears to make sense. Wouldn’t the Government want to know who’s growing for quality control issues? Of course. But, this is the Government so you know that they’re going to screw this up somehow, right?
Well, they did. First, they actually made the standard license cost prohibitive for smaller batch growers, which happen to constitute the vast majority of growers in Canada, which has made it a challenge to even get the license. Historically, small cultivation businesses were permitted under the same license as a very large business, which meant that the staffing and operational requirements made it a cost-prohibitive venture. So, good job Canadian Government for legalizing cannabis and then making it all but impossible for the growers to sell legally.
This has been proven by the big guys in the industry; the cost of setting up a facility from the ground up is in the ballpark of the multi millions. The regulations behind such a law has created an incredibly tough and unnatural barrier to entry into the market that most small market growers are either unable or unwilling to submit to and thus ended up selling on what is known as the decriminalized “grey market.” They are neither licensed producers nor closing up shop and are still selling product.
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Now, these grey market sellers haven’t gone away since legalization, they’re actually running the show in Canada. In British Colombia alone, they collectively released close to 300 tons to the market back in 2017, before full legalization. Individually, they’re nothing but a niche. Together, their output blows away everything the publicly traded factory growers can ever hope to deliver.
On the other side of the problem, it turns out that businessmen make for bad farmers. So far, those who do have financiers and investors with deep enough pockets to launch a million square foot growery have not even come close to match the combined efforts of the smaller batch growers.
The expensive startup costs and higher than expected demand has forced these companies to produce, produce, produce. Unfortunately, so far, what they’ve produced has had massive quality control issues and they are also failing to produce enough product to meet current demand.
We’re talking about total crop failures resulting in millions of lost product and money and not to mention that the product that does get produced is hands down an inferior product compared to the small batch growers.
So this is the conundrum that the Canadian Government has created out of thin air. They’ve made it too expensive to become a licensed producer, which has pushed out the little guys who know how to grow and have left the growing to investors who are trying their best but aren’t meeting demands, standards, and are certainly not making shareholders very happy.
But low and behold a solution (kind of) to the problem created by the Government has been enacted. As of late 2018, small “craft” cultivation facilities will now be eligible for a unique type of license called a Micro Cultivation License. This license would permit the small batch growers to grow legally without as much red tape to cut through. Unfortunately, there’s still plenty of red tape as the application process has been likened to jumping into a wood chipper feet first.
Factor in the fact that most of these micro growers have, to say the least, a strained relationship with governmental regulation and the fact that so far, most micro growers have balked at the idea of getting the license and would prefer continuing their word of mouth business, which has been the status quo since long before legalization. Oh yeah, I forgot to mention Micro Cultivators, can’t sell to the public. All they can sell to is LPs.
Yeah… If I were a small batch grower, I wouldn’t want to deal with the regulatory nightmare either…
Now the stage is set with a problem where a solution is needed and we believe that Pasha Brands (CSE:CRFT) (OTC:CRFTF) will be the company to bring balance back into the Canadian Cannabis Industry.
So here’s the question: Could there be a way for a company to bridge the gap between the quality and, apparently, quantity of the small batch growers and of big government regulation? – Pasha Brands thinks so and so do we.
Through its subsidiary, BC Craft Supply Co. Ltd.(a late stage LP applicant) is also developing a craft cannabis campus, which is dedicated to bringing craft quality into the newly legal cannabis market in Canada. The LP facility will include a standard cultivation nursery, standard processing facility and an analytical testing laboratory located in Nanaimo, British Columbia, Canada. BC Craft Supply Co. Ltd. is driven to assist craft growers in obtaining security clearance and licensing to grow as micro-cultivators, specializing in education and compliance to bring growers into the regulated cannabis supply market.
BC Craft Supply will be their LP, assisting in the process of acquiring micro cultivating licenses, processing, analysis, and shipment of the product.
What we are talking about here is basically the craft beer model: cottage level producers competing on quality and not volume, selling handcrafted experiences instead of cookie-cutter commodities. Your margins are better because people can be convinced to pay premium prices for premium products. Pasha provides the scale and the growers stay crafty.
Like the world of craft beer, it’s an extremely fragmented market. One of the bigger guys might harvest 1,000 kilograms a year and gross $2-3 million dollars, enough to support his team but still not the kind of thing that gets big boys on Wall Street paying attention.
You could chase them individually and beg to invest but they aren’t exactly easy to find. They’re happy where they are. The genius of Pasha Brands is that they’re already bringing these “craft crop” operators out of the cold and into the global market.
BC’s growers are passionate about their craft, drawing on decades of cultivation experience and a boundless devotion to producing world-class cannabis. Pasha Brands champions renowned cannabis cultivators, producers, and retailers, and work with them to ensure they can keep growing and developing in today’s rapidly growing legal landscape.
And Pasha’s numbers of brands are growing but not growing too fast because they only want the best of the best growers. Remember, this is craft cannabis not quantity cannabis. As a member of the regulated cannabis industry, Pasha Brands owns the trademarks and trade names of these iconic cannabis brands.
Beard Brothers, Baked Edibles, Grizzlers pre-rolls, Theravada, AuRion, Earth Dragon Organics, Roll Model, cannabis Therapeutics, they’re all respected brands with userbases likely bigger than some LPs can boast.
In fact, according to the company, the brands they’ve gathered, illicitly, produced some $140 million in unaudited revenues before beginning the ‘come in from the cold’ process. This is pure genius to say the least.
And remember the buck doesn’t stop here. Pasha Brands is planning on expanding from their $1.2 million dollar Health Canada certified mobile lab to creating their campus on Vancouver Island to help train potential MCs in licensing, regulation, compliance, production, and professionalism.
Now while we love this model, we want you to know that Pasha Brands isn’t just a one trick pony. Another of their subsidiaries is Station Cold Brew Coffee Company, which pioneers in the cold brew coffee category in Canada and is Canada’s largest dedicated cold brew coffee company and was born to broaden the possibilities of the coffee ritual.
Station Cold Brew is on a mission to handcraft products that sit at the crossroads of quality and convenience and never sacrifice flavor for function. Station is crafted with purpose to fuel every moment without compromise. Its line-up of all-natural products can be found in over 1500 retail locations across the country.
And Station Cold Brew has recently announced last month that they are planning to expand their portfolio by introducing a lineup of cannabis-infused beverages in partnership with Canada’s largest craft cannabis organization in Pasha Brands.
Taking on the Cult of Tim Horton’s coffee in Canada is no joke and yet under the guidance of Pasha Brands, Station Cold Brew has been doing just that and now as recently as last month, the company is expected to be one of the first flowers-infused cold brewed coffee beverages on the face of the Earth. Station Cold Brew Coffee will be releasing more details on their cannabis-infused beverages in the coming months.
We will make sure to keep you updated on Station Cold Brew’s dip into CBD as it continues to develop.
More About Pasha Brands:
Pasha Brands is a vertically integrated prohibition-era brand house that is firmly rooted in BC’s craft cannabis industry, which boasts a reputation as the worlds best.
With a proven history in cannabis cultivation, genetic research and development, product processing, and retail, Pasha is uniquely positioned in the new legal cannabis market through its network of hundreds of craft cannabis professionals under the company umbrella.
Pasha Brands has formed an all star team that gets publicity and has a huge amount of experience in the industry. Their management knows how all this works. Chairman Patrick Brauckmann effectively grew up in the culture. He’s not abandoning its legacy or its innovations. He’s bringing it all into a modern legal, structured and business-forward world.
On top of Patrick, they’ve got Hugo Alves, who is a legend. Everyone in this business knows Hugo. Scott Walters is a former CEO of THC Biomed, Empower Clinics, and Canabo, and is currently an indie board member of Supreme Cannabis (FIRE.T).; Rosy Mondin is one of my favourite cannabis people, having founded and runs Quadron Cannatech (QCC.V), which just got acquired by World Class Extractions (PUMP.C).
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