Shares of Pasha Brands Ltd. (CSE-CRFT) (OTC-CRFTF) have been witnessing solid buying interest this week. The stock has rocketed 40% since Monday amid value buying.
Prohibition-era brand house Pasha Brands Ltd. (CSE-CRFT) (OTC-CRFTF) that is heavily involved in the craft cannabis industry in British Columbia and boasts of a network of hundreds of craft cannabis cultivators, made a significant announcement on Tuesday.
On Tuesday, the company announced that craft cannabis producer BC Craft Supply Co. Ltd. is the latest to join its fleet of cannabis brands and the company’s shares rallied once the news was announced. It is believed that the company’s vast network of craft cannabis growers will also help in significantly rectifying the shortage of high-quality cannabis that many companies experience from time to time.
BC Craft helps craft cannabis growers to get the coveted micro cultivation and also provides complete throughout the process of actually bring the product into the market. This is a significant coup for Pasha Brands. Jason Longden, the Chief Executive Officer of Pasha, said, “I’m confident that what BC Craft Supply Co. will be able to contribute to the legal market will set the standard for craft production and supply chain management, not just in Canada but internationally.”
However, it needs to be pointed out that the company had announced a positive development earlier on June as well but at the time the stock did not react positively. Earlier on this month, Pasha acquired Health Canada licensed cannabis company Medcann Health Products Ltd and it is a significant acquisition for the cannabis brand company. First and foremost, Medcann is licensed by Health Canada to cultivate, process and sell cannabis as per the provisions of the famed Cannabis Act. Medcanns commands a total of 10,000 square feet of cultivation space and had got all the key licenses from Health Canada in March this year. The acquisition will allow Pasha to get products into the market with immediate effect and that is possibly the biggest reason why it is such an important development. On top of that, Medcann will also help with the extraction of cannabis oil and help Pasha in expanding into this high growth market. Pasha made a payment of $3,000,000 for all outstanding shares of Medcann and then issued 14,444,445 Pasha shares to Medcann shareholders, which were priced at $.50 apiece.
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Pasha is an old company and had been involved in the old cannabis industry in Canada, when it was operated by hundreds of micro growers. Considering Health Canada’s push towards micro cultivation licensing regime, Pasha is singularly well placed to take advantage of the dynamics of the fast-growing industry.
Due to its huge network, Pasha could eventually become a significant player at a global level as well since the move to legalize cannabis consumption is being considered in many countries across the world. Moreover, the United States could also legalize cannabis at some point in the future and studies suggest that the North American cannabis market could be a huge driver behind the future growth of the industry in general. It is believed that the legal market could be worth as much as $35 billion by 2023 and if that happens then Pasha will be well placed to take advantage of that.
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